Why tagging is important for Instagram?

So you’re out for a jog and can’t help but notice totally distracted photo junkies like me on the lookout for a #photooftheday scene waiting to be snapped. Yes, we #instagrammers as most people would like to hashtag their pictures to are just waiting for that dew drop to fall, kitten to purr and flower to bloom. Add to that coffee shots, stills of my shoes and just about anything thrown is in the most absurd of formats. Cover it up with a filter (my fav is Lo-Fi and at times Amaro) and you’re good to go!

Now, Instagram just recently introduced its photo tagging feature. So earlier, i could tag my friends in the description. However, if you’re likely to receive a lot of comments then heaven help the friend in sifting through!

Coming to why this is important:

1. Users: Users can now directly tag friends in pictures that will make it easier when a group of people are tagged as the photo will then appear in their photos too. (Bound to make a lot of lives simpler)

2. Business/Brands: Brands can stand to gain here as users can simply tag them in photos of themselves. In a way they would also need to be cautious and keep a hawk’s eye out for any deteriorating content being floated around.

3. Crowd sourcing: As many would know, user generated content is the way to go. In this way for a business perspective, this move by Instagram could prove to be fruitful.

4. No Advertising: Facebook acquired Instagram, so changes on simmilar lines were foreseen. However the good part is that since Instagram is free of any form of advertising, users & brands alike will have to be really quirky and innovative with content to engage.

So, there you have it. Tagging will make it easier and increase the overall shares and activity on Instagram. Now, i got to go and grab a mocha mugshot!

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