Most people think about it. Some talk of quirky ways they would resign. Those of you who have seen Jerry McGuire would recall the scene where he makes a speech and leaves with one lonely fish “flipper”. But, when you have had one too many coffees and pushed the gate beyond 1am to your office door (of course not when you choose to moonlight), there is a greater grit to display when you find the option to leave.
Now you could find quirky ways to do this, like sending a cake to your boss / writing a book / writing a poem / citing a funny inspiration as your trigger. But if you really want to make it viral? Make a video out of it. That’s exactly what Marina Shifrin did. On a much long night at work (Next Media Animation) she decided to do an interpretive dance to Kanye West’s “Gone”. Marina doesn’t say anything in the video, its just interlaced with dance steps and text. She’s dancing at every possible area she frequents in her previous work place in the short video. She’s edited it well too, since her job was to come up with viral videos that lacked quality but were high in quantity in her opinion. Here’s the video that actually did go viral and has more than 5 million hits:
But her ex-work organisation did not just leave it at that. They came up with an equally quirky video showing her boss and other work members dancing to the same song. They funnily are at the same work areas Marina dances in her video and look really happy (albeit we know why since its a video response). What’s more they show the swankier parts of the office and wish Marina all the best with a ‘We’re Hiring” message at the end. Here’s the video response:
This made me think about how easy it is becoming for individuals / organisations to put their perspectives out there. Take this case where an employee is making a video that could be brandishing for the company’s reputation. But, they choose to respond in a fashion that’s similar to the way Marina expressed her outrage. Countless people quit their jobs every year and some of them do rant about it on social media. In certain cases, former employees have started blogs / websites to portray their hatred for the work they did or the policies their former workplaces had. But rarely has an organisation responded back or clarified their stand. Now, there seems to be a change sweeping in. In my opinion this will not be a trend or an event to look out for. But, it does throw light on the power of social networks and how it is changing the hiring landscape. It also show how important it is to value the opinion of employees when it comes to organisations. You never know if they would choose to group up and make a quirky video about it so that the world at large gets to know. I think while the outrage may not be relevant to others, but in some aspect people tend to connect with it at some level and that’s what makes them share it. I’m sure Marina has become a viral celeb overnight and may have a lot of videos coming up where she could be more vocal than she was in the video she made. Whether this proves to be a win for Next Media Animation (her ex-employer), I doubt.