Tim Cook reflecting on Steve Jobs 2nd Death Anniv.

Steve Jobs has truly been a phenomenon that shook not just technology but the marketing and advertising world as well. I must admit that i have always been fascinated by his leadership style and he is known as a charismatic leader anyways. If you have read the biography by Walter Isaacson, then you would have heard of Steve’s “Reality Distortion Field”. Simply explained this was a way in which Steve would push his team members to achieve what they thought was ridiculous or at times not feasible as well. That’s also a reason why employees at Apple continue to surprise not just themselves but the markets as well till the time Steve was there rolling out innovative products. Here’s a tribute video employees at Apple made on his first death anniversary.

Coming to the second death anniversary (05th Oct. 2013), Tim Cook has sent out an email internally to mark what Steve meant to everyone and how they should dedicate themselves to the work he loved:


Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place.I think of him often and find enormous strength in memories of his friendship, vision and leadership. He left behind a company that only he could have built and his spirit will forever be the foundation of Apple. We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you.


*Sourced from 9to5Mac


I feel that Steve had this unique capability to marry the arts, culture, technology and science in a unique way and present the end product in the most simplest form to the end user. Maybe a little to simple for someone like me. But, any Apple product comes with an interface so user friendly that you don’t need a user manual at the end of the day. Now that’s proving the utility value that comes with the product. No wonder people using the iPhone tend to spend longer time on their devices and are most likely to declare that you can call them or text back on their iPhone. As Jonathan “Jony” Ive puts it, this indicates how seamless and easy to use the products are. As for the ex-COO, Tim Cook was known to be majorly quiet with a fixed gaze during meetings. If anything, I’m sure the team with Cook, Ive and Frederighi will continue to innovate, “Think Different” and provide products that will keep people lining outside stores for weeks together and achieve record sales as they carry the delicious Apple in to the future.

the-new-cover-of-the-steve-jobs-biography-shows-him-as-a-young-man*Image Source: Businessinsider.com


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